Overview

Blur is a fragrance company offering a distinctive collection of unisex scents, including seasonal and limited-edition creations. In addition, Blur's in-person spaces provide a bespoke experience where customers can craft their own fragrance with the guidance of skilled associates.

We created Blur to redefine what a unisex fragrance brand represents, embracing the belief that scent and identity are fluid and inseparable—merging into one seamless Blur.